The Aluminium Advantage
The World's Most
Sustainable Package
Aluminium is the most abundant metal on Earth — and the most recyclable material in the world.
Recycling aluminium uses 95% less energy than producing it from raw ore. Every can recycled powers the making of 20 more.
Unlike plastic, aluminium can be recycled indefinitely without losing purity or strength.
Our cans are made with at least 70% recycled aluminium content — and that number grows every year.
Source Protection
Protecting What Gives Us Life
blüra extracts water responsibly — never exceeding the natural replenishment rate of the spring. We work with local environmental bodies to monitor the ecosystem surrounding our source. What we take, the Himalayas replenish. Our extraction rate ensures the spring will flow for generations.
The blüra Can Lifecycle
“Fully recycled aluminium is back on shelves in as little as 60 days. No quality lost.”